Sample Greenhouse in Naaldwijk closed from 1 July 201715 June 2017
In a virtual world the role of physical samples is becoming less important. Up-to-date information is primarily being shared digitally. As a result, the number of visitors to the Sample Greenhouse has dropped, and it is no longer profitable to keep it open. That is why we are terminating this service.
The presentation space in Naaldwijk, also called the Sample Greenhouse, was a great meeting place for buyers and growers (local and international) for many years. Growers presented their current and distinctive products there. Buyers could examine and compare the products, and place orders directly.
Growing virtual market
Royal FloraHolland continues to expand more and more in a virtual world where current product information must be shared rapidly. Physical samples are becoming less important as a result. Royal FloraHolland will be investing in the coming years primarily in better digital services so we can remain an attractive and efficient international marketplace for our members and buyers.
Trade Fairs & Events will remain
In this world of virtual business, events and meeting people are gaining in significance. It's still important to see each other in person and retain the feeling for the product. That is why Royal FloraHolland will continue to invest fully in events in the coming years, like the trade fairs and the Meet & Greets.
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