Investing in Turkey?
Turkey is the country to be, right now. It has unmistakable ambitions. The government aims to celebrate the centennial of the Turkish Republic in 2023 as one of the ten largest economies in the world: as a country on his way to reach the full potential of the internal market (80 million people) and his central location (bridge to Eurasia). Flowering Eurasia: the name of the game is cooperation.
Turkey is serious about this. It invests in education and infrastructure, welcomes foreign investors warmly and is already one of the fastest growing countries in the modern world.
From our horticulture point of view Turkey has it all: a sound ambition (2023: + 86% export), a very good production climate, enough available production space, a mature retail channel and an exportmarket of 56 countries and 1,5 billion consumers within a 4-hour flight. Above that Turkey seeks for longterm partnerships with companies that can provide additional knowledge and resources.
Ignoring that call from Turkey is like ignoring our own strategy: flowering the world together, planting seeds of opportunity for our members.
Why will we succeed?
If we really look close to the heart of our countries, our lives and our people, we recognize each other and could easily connect. We share the same ambition and dreams: we both aim for a substantial increase of the consumption of flowers and plants. We share the same central, strategic position: we both know what it is to be the middlemen. Turkey as the bridge to Eurasia, Holland as the gateway to Western Europe.
We share agility and the ability to connect. Turkey can reach out to the huge Middle-East (Muslim) markets and Holland knows his way over almost the whole world. We share additional knowledge. Turkey have access to the consumers and the market, Holland to 100 years of experience in breeding techniques, logistics (cool chain) and marketing. We share the same demographic characteristics.
We are both a colourful mosaic of diversity. The Turk doesn't excist and nor does the Dutchman. We share respect and a grade business sense: the key to overcome our cultural differences. We share our business origin: we both know what it takes to build and inheritage a family business: to be loyal and work together very close.
We share the same perspective on our (family)businesses. We both choose longterm continuity over shortterm profits. We share the tulip and the smile flowers and plants bring to our faces. We share a green, passionate future. And if we bonded by all these - dare to cooperate, the day after tomorrow we share the same history of developing a huge EuroAsian market for flowers and plants. Together. In cooperation. We will succeed.
How will we succeed?
We will succeed in this new market by doing what we already did before. Growing a huge market. Step by step, hand in hand. In an improved and modern way. Using 100 years of experience enriched with new technologies and new ideas. We will make the road for doing business in Turkey easier to the travel through lobbying for the best legislations and trade agreements (lower import duties). We help to increase the consumption of flowers and plants through marketing campaigns and through advising retailers how they can successfully adapt green products in their shelves.
In the day to day business we will all benefit from this. Additional new export possibilities in Eurasia improves the saleposition and the prices of our members. New Turkish members will reinforce our growers association and will benefit from our experience commercial, virtual platform and our security of payment. And last but not least we are able to give guidance, advice and access to our Turkish network to Dutch growers who wants to establish a nursery in Turkey.