What is FLOW?
FLOW stands for collaboration and the creation of synergy in the horticultural chain.
The international programme FLOW originates from the Royal FloraHolland 2020 strategy. Its name stands for: Floricultural Logistics Optimization Worldwide.
The programme provides insight into the supply chain of the horticultural sector by collecting knowledge about the logistical processes together with the various chain partners. We can use this knowledge to innovate the logistical flows for flowers and plants and make their design more efficient and effective. This will improve the competitive strength of the sector and helps our members and their buyers adding more quality to their products for consumers.
Aim of FLOW
Our concrete aim is to improve the margins for our chain partners and realise 15 percent savings in costs throughout the chain. We want to achieve better margins for our members and their buyers as a result.
Ultimately, this should also lead to a stronger platform for Royal FloraHolland, both virtually and physically.
FLOW - co-creating value in the horticultural supply chain worldwide